A mobile app conversion rate is the percentage of users who complete a desired action within your mobile app. For example, an e-commerce company might want its customers to purchase products through its mobile app. The conversion rate would then be the percentage of people who purchase something from the company’s online store after installing the app on their phone or tablet.

What is a mobile app conversion rate?

A mobile app conversion rate, or simply a conversion rate, is a key performance indicator that measures the percentage of users who complete a desired action following encountering your mobile app. For instance, if you have an app designed to help people find nearby businesses and you want them to be able to view those businesses’ contact information once they’ve found one, then viewing the contact information is your desired action. If 50% of people taking advantage of their new ability go ahead and view this information within five minutes of opening up the app for the first time (and not before), then 50% would be considered an acceptable conversion rate on that goal.

If this number were higher than 50%, then it would indicate that even more people are seeing value in what your product offers them (or at least enough value). Conversely, if it were lower than 50%, then there could be some issues with product usage that need to be addressed before marketing efforts improve user experience further down their funnel. Either way, knowing whether or not any given goal has been achieved using certain messaging should reveal what type of messaging works best given its audience demographic

What factors affect the conversion of your mobile app?

There are many factors that affect the conversion of your mobile app. The main ones are:

  • Type of industry and user base
  • Type of app
  • Platform you’re using (iOS vs Android)
  • Promotions and marketing efforts put in place for the campaign
  • Design, color scheme, and graphics used in your app
  • User experience created by your team including onboarding process and messaging from within the app itself (examples: push notifications)

How do you improve your mobile app conversion rate?

With a little bit of effort, you can improve your app’s conversion rate.

You’ll want to start by making sure that your design is easy to use and intuitive. This means answering the question “How do I get this done?”—and answering it well in an unobtrusive way. Don’t make people read too much or perform too many steps just to get what they want. You also want to make sure that if there are multiple ways of accomplishing something, they’re all easily accessible and easy-to-understand without having to leave the app or go through several layers of menus (which often leads users right back out).

Next, consider using the right keywords when describing your app on Google Play or Apple’s App Store so that potential customers will find it organically when they search those stores for related products or services. If possible, try targeting specific geographic areas as well—this will help ensure you have more targeted visitors who are likely local customers who may be more likely than others around them in their area where competition might be stiffer locally whereas someone far away may not be looking for something similar nearby as much as someone closer would be because competition could still exist locally but wouldn’t necessarily cause as much concern from a consumer standpoint since distance makes no difference anymore due solely on physical location being further away from one another.”

The case of Google Maps

A good conversion rate for mobile apps is 1–2%. Google Maps, for example, has a mobile app conversion rate of 1.3%. That’s not surprising because it’s a free app and people are more likely to try out the product when there are no barriers in place.

So if you have an app with a high price tag (like $5), then don’t expect your users to convert at that rate—they might not even download your app! But if you have an easy-to-use and free mobile application, then those who download it will most likely be converted into paying customers because they won’t even feel like spending money on something so basic.

The case of Pokemon Go

Pokemon Go was a mobile game that hit the market in 2016. It was downloaded by millions of people and it was played by people of all ages, not just gamers. The game takes place in the real world, so you can find Pokemon around you as you go about your day-to-day life without having to sit at home playing video games on your computer screen or TV screen.

The game is free to play and has in-app purchases that allow users to buy additional items like Pokeballs (the balls you throw at a Pokemon) or incense (which attracts wild Pokemon).


The goal of any business is to make as much money as possible. The conversion rate is a key metric that helps you understand the success of your mobile app, so it’s important to take time to analyze and improve this number. You can increase conversions by understanding your users, their needs and how they interact with the app. It’s also helpful to know what works for other businesses in similar roles as yours, so keep an eye out for industry research on conversion rates!

If you’re looking for more information about how we can help optimize your mobile marketing efforts, contact us today!

Improving your mobile app conversion rate depends on many factors, including the type of industry and user base. It’s essential to put in the right efforts to understand what will work for your business and make a difference.

When you create a mobile app, it’s imperative that you know the conversion rate for your business. The mobile app conversion rate is the percentage of users who complete a desired action like making a purchase, signing up for an account or downloading additional apps from the same company. This metric helps explain how well your app performs and how much success it has in generating revenue.

In fact, according to Business Insider, having a good mobile app can increase profits by as much as 80 percent! So if you want to improve your bottom line in 2019 and beyond, improving upon this key metric should be at the top of your list.


We hope that this article has given you some insight into how to improve your mobile app conversion rate. There are many factors that affect it, from the design and functionality of your app to the type of industry and user base that it targets. We believe it is essential for any business to understand these elements if they want their apps to succeed in today’s highly competitive marketplace.